Target Audience
The primary audience of Investing in Malawi is socially conscious adults (re: college students), aged 18 to 25. The secondary audience is adults 25 to 49 who may not be as politically or socially motivated as this younger group but interested in environmental themed programs.
Media Mix
The primary market for Investing in Malawi is educational distribution on DVD and streaming video. An audio version will also be created for release in Malawi.



